What does consumers desire when they are often on the go and short of time.  The limite of time have made the desire nail art that is both stylish and easy to apply at home. A trend has formed and it resulted in a market niche aimed at consumers who want to enhance their mani and pedi creatively.

Manufactures sees the demand for these nail art products, they increase their lines of production to produce kits that allow consumers to personalize nail decorations with decals, rhinestones and 3-D art.  People show no reluctant to embraced these nail art kits becuase they are easy to use, and that popularity has helped to expand the trend.  One huge company that is piggy backing on this trend is Revlon Inc.,  a company that offers a Nail Jewels kit to enhance manicures and pedicures.  This helpful kits has  240 rhinestones, a carrying case, an application tool, a topcoat and a gem chart. It makes it extremely portable and simple for people to carry around use.